Range Rover Velar D240 HSE

Range Rover Velar.

Velar, as I’m sure you’ve read many times in the past, was the name used for development versions of the original Range Rover before it was made available to the public in 1970. Future historians will note that the first car to be sold as a Velar 47 years later is not, despite appearances, based on a Land Rover platform but on the aluminium one previously seen in the Jaguar XE and XF and, more recently, Jaguar’s first SUV, the F-Pace. It’s possible to read too much into this. Jaguar…

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Range Rover Velar

Head-on shot of Range Rover Velar on a banking.

One thing Jaguar Land Rover has been very good at recently is identifying what it calls ‘white space’ in parts of the market it’s comfortable with and creating new models to fill it in. This almost entirely explains the existence of the new Range Rover Velar. It occupes the second from bottom position in what is now a four-car Range Rover line-up, being larger than the Evoque but smaller than the Sport and a lot smaller than the full-size model. There are some technical similarities, but at heart the Velar…

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Range Rover Evoque Convertible 2.0 TD4 HSE Dynamic Automatic

Range Rover Evoque Convertible with Phoenix Orange paintwork and black wheels.

While I don’t dismiss the effort involved in getting it into production, from a sales and marketing point of view the Evoque Convertible must be the motor industry equivalent of shooting fish in a barrel. People love SUVs, to the extent that manufacturers from Dacia to Bentley feel they can’t do without one in their respective line-ups. People also love Range Rover because it started as an iconic brand and has not dropped from that position in the 46 years since. The Evoque is hugely popular, partly because it has…

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